Bend it.
Twist it.
Make it Social.
Just be sure
to be honest

Parity is any good brands enemy. It’s the reason brand positioning and experiential design has taken off in the mobile era. Branding goes so far beyond designing a branding package and pairing it to an advertising campaign. It’s the services and customer care that goes into every product. It’s developing a philosophy that provides value and conveniences to a culture, a groups and an individual. It’s communicating every day with the influencers, the ambassadors and the communities who are the true owners of a brand. Brands live and breathe just like anything else alive and it’s important to ensconce it’s place in it’s culture.

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IBM Revives a 30+ year old logo to be more Modern
Brand Damage: Washington Politics
Site Design concepts