Graduate Work: Neenah Paper | ADVE 739 Production
Strategy: Resonance | Nostalgia
Big idea: Having fun Working hard.
Reason Why: Design Geeks of all walks of life love the Eames'. The Nina brand of paper is a high quality paper that has about 30% materials so to get it in the hands of the people who will design on it we're giving them a little nostalgia to play with. I through in a mobile game for the geeks waitin on press.