Graduate Work: Clear Creek Distillery | ADVE 729
Art Direction
Strategy: Resonance | Brand Repositioning
Big idea: It's the one with the pear in the bottle.
Reason Why: Eau De Vie is a type of brandy that relies on freshness rather than aging. This is as much a national brand launch as it is an education on what an Eau De Vie is.
Strategy: Resonance | Brand Repositioning
Big idea: It's the one with the pear in the bottle.
Reason Why: Eau De Vie is a type of brandy that relies on freshness rather than aging. This is as much a national brand launch as it is an education on what an Eau De Vie is.
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