Client: EquiServe Inc.
Strategy: Corportate | Brand Positioning
Big idea: We're the 500lb Gorilla you can depend
on.
Reason Why: Until they were bought-out by Computershare,
EquiServe was the largest Shareholders services company in the country servicing
almost all of the Fortune 500 companies in the US. This campaign illustrates
why they were such a necessity to companies in need of shareholder technologies.