Graduate Work: Ford | ADVE 719 Branding
Strategy: Brand Repositioning
Big idea: Innovation never stops.
Reason Why: in 2008 the Amercan car companies were getting slammed by foreign, fuel efficient competitors that were offering more for the money. Here Ford is taking a look back to take a few steps forward. No new tagline to position the rebrand just the old ford with a new look.
Strategy: Brand Repositioning
Big idea: Innovation never stops.
Reason Why: in 2008 the Amercan car companies were getting slammed by foreign, fuel efficient competitors that were offering more for the money. Here Ford is taking a look back to take a few steps forward. No new tagline to position the rebrand just the old ford with a new look.
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Guerrilla Advertising -
Broadcast | Launch -
Out-of-home -
Online - User Experience -
Print -
Public Relations -
Product Placement
