Graduate Work: Grand Hyatt | ADVE 729 Art Direction
Strategy: Brand Positioning
Big idea: You can have an exotic vacation with all the comforts of home.
Reason Why: The Grand Hyatt at Poipu Beach is a resort that offers everything from zip lines through rain forrests to luxury day spas. There is something for every one in the family and it's a vacation the will be the envy of your peirs.
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