Graduate Work: Rusty-Wave Legends | ADVE 751 Art Direction II
Strategy: Resonance | Brand | Social
Big idea: It's Part of you culture, and it's your turn to have a say.
Reason Why: Were advertising to people whose culture doesn't appreciate advertising. So were using social networks, mobile tactics and we're giving them something to share and feel good about. With user generated content we're allowing consumers to join branded conversations and causes.