The Savannah College of Art & Design

After two years of trying to start Verrochio I wasn’t loving my career choices. Chasing work was exhausting and the work I was winning wasn’t the work I wanted to be doing. I needed a change and continuing my education was the most logical decision.

When I was looking into schools I didn’t just want to polish up my portfolio and get back out there. I wanted to round myself off ad be a more complete professional. I needed strategy and research and the Advertising Design MFA at the Savannah College of Art and design made a lot of sense.

This is work that represents research into demographics, psychographics and the strategies to communicate with consumers. The goal isn’t so much to disrupt daily lives any more. I’d rather develop strategies that blend in to consumer culture, than create more clutter annoyance.