Graduate Work: SIGG | ADVE 719 Branding
Strategy: Resonance | Brand Repositioning
Big idea: Sigg Makes a difference with style.
Reason Why: As a group effort we skipped the green-washing of all the plastic bottles you could have save by using a SIGG bottle. We also skipped the heritage of the bottle because it was more often used as a fuel container by campers. What we did decide that is it Siggnificant. It's there for all the right reasons and those who use it know the importance of living a balanced life, and who happen to be influencers in thier sub-culture, and they all have their own style.