Client: UBS Private Wealth Management Group
Strategy: Preemptive|Resonance
Big idea: Legacies start with a foundation. That foundation is you.
Reason Why: There are more than a million milionaires in the country. The need high net-worth investmenting firms to brand and distinguish themselves is a growing need. This campaign is designed to set the UBS Private Wealth Management Group as a world leader in a Global Economy. It uses the Dupont family as an example of how wealth can grow from a foundation and last generations.